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About me
9 years of Product and Analytics experience in Growth, Monetisation, New User Experience, Fraud Prevention, and Customer Experience. Passionate about building products and solving problems at scale.
9 years of Product and Analytics experience in Growth, Monetisation, New User Experience, Fraud Prevention, and Customer Experience. Passionate about building products and solving problems at scale.
May ’23 - Present
Product Manager II
Cleartrip - Flights
• Leading the domestic flights product strategy - driving conversion, user growth, & ancillary revenue (Seat/Meal/VAS)
• Launched an industry first Split screen search experience to address key user needs: higher selection of flights, flexibility in combining the onward/return leg, improved discount discovery, & offering better fares
• Led a product integration to predict flight fare drops, & ticket at a lower price: improved margins by 2.5%
• Spearheaded Tech Losses charter to eliminate issues & inefficiencies: improved bottom-line by 10% within a year
• Led automation of reconciliation process between Airline reports & internal records, to improve financial accuracy
Nov ’20 - Mar ’23
Product Manager
Led product monetization for Kuku FM audiobooks & stories app. Scaled from 1k to 1M subscribers in 18 Months.
Managed the entire product lifecycle - discovery, design, roadmap, prioritization, development, GTM & evaluation.
• Achieved a 12x increase in conversion with features, experiments, price packaging, and continuously improving all steps of the funnel: acquisition, onboarding, search, discovery, activation, paywall, subscription page, & payment
• Implemented discounting infrastructure for experiments, cohorted discounting & sales - many wins with >2x improvement in conversion
• Built the influencer marketing channel experience for both users (content recommendation, discounting) as well as campaign delivery management (programming, attribution), bringing in over 25% of subscribers
• Creator & custodian of many platforms/tools like Content Experimentation (A/B test posters, audio & titles), CMS, Sales, Campaign Management, Coupons, & Revenue Share - serving 10k+ creators & teammates
Jul ’20 - Nov ’20
Product Manager
• Led the design of a Resource Management tool for managing project assignments, checking resource availability, and tracking utilization
Dec ’17 – Jan ’20
Business Analyst
Led multiple initiatives at Swiggy (food delivery) to curb delivery partner, CX & restaurant fraud. Deep dives into what drives bad ratings and cancellations. Data Instrumentation of products like chatbots, Instamart, & Genie.
• Instamart: Defined data architecture and fact layers. Identified and socialized key CX and fulfillment KPIs; dashboards to track them
• Built an anomaly detector to identify restaurant fraud & abuse. Curbed multiple accounts fraud by setting up login limits - saving over 15M INR annually
Aug ’16 - Dec ’17
Business Analyst
Data analytics, eliciting requirements, creating roadmaps, and communicating insights. Acted as a liaison between client and engineering, ensuring dashboards hold up to the highest quality standards.
Back-end engineering - writing SQL procedures for dashboards
• Led the development of a dashboard to visualize stock trading, trend analysis, and schedule reports
• Project managed a Resource Management tool to draft employees for a project basis skill, experience & availability
