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About me
6 years of Product and Analytics experience in Growth, Monetisation, New User Experience, Fraud, and Customer Experience. Passionate about building products and solving problems at scale.
6 years of Product and Analytics experience in Growth, Monetisation, New User Experience, Fraud, and Customer Experience. Passionate about building products and solving problems at scale.
Nov ’20 - Mar ’23
Product Manager
Driving product monetization for Kuku FM audiobook app. Scaled from 1k to 1M subscribers in 18 Months.
Managed the entire product lifecycle - discovery, design, roadmap, prioritization, development, GTM & evaluation.
• Achieved a 12x increase in conversion with features, experiments, price packaging, and continuously improving the onboarding, paywall, subscription page, and payment experience
• Designed & implemented discounting infrastructure for experiments, cohorted discounting & sales - many wins with >2x improvement in conversion
• Led a team to build the influencer marketing product for both app experience as well as campaign delivery management, bringing in over 25% of subscribers
• Creator & custodian of many platforms/tools like Content Experimentation (A/B test posters, audio & titles), CMS, Sales, Campaign Management, Coupons, & Revenue Share - serving 10k+ creators & teammates
Jul ’20 - Nov ’20
Product Manager
• Led the design of a Resource Management tool for managing project assignments, checking resource availability, and tracking utilization
Dec ’17 – Jan ’20
Business Analyst
Led multiple initiatives at Swiggy (food delivery) to curb delivery partner, CX & restaurant fraud. Deep dives into what drives bad ratings and cancellations. Data Instrumentation of products like chatbots, Instamart, & Genie.
• Instamart: Defined data architecture and fact layers. Identified and socialized key CX and fulfillment KPIs; dashboards to track them
• Built an anomaly detector to identify restaurant fraud & abuse. Curbed multiple accounts fraud by setting up login limits - saving >20L INR/month
Aug ’16 - Dec ’17
Business Analyst
Data analytics, eliciting requirements, creating roadmaps, and communicating insights. Acted as a liaison between client and engineering, ensuring dashboards hold up to the highest quality standards.
Back-end engineering - writing SQL procedures for dashboards
• Led the development of a dashboard to visualize stock trading, trend analysis, and schedule reports
• Project managed a Resource Management tool to draft employees for a project basis skill, experience & availability
